Information collected can be used for the following: 1. To personalize your happiness (your information helps us to better respond to your individual needs) 2. To improve our web and app platforms (based on your information and feedback we continuously strive to improve) 3. To improve customer service (your information helps us to more effectively respond to your requests and support needs) 4. o process transactions (your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for arranging pick-up and drop or delivering gifts and purchases) 5. To send periodic emails and notifications (emails and other forms of notifications will be used to send invoice and updates on the status of your happiness booked, occasional company news, related product or service information, etc. You will be provided with an unsubscribe option for any mailers not related to your purchase) 6. To administer a contest, promotion, survey or other site feature.